Privacy Policy
What data we collect, how we use it, and what your rights are. Kept short and plain.
Last updated: March 2026
This policy explains what data KnowTheCheese collects when you visit this site, how we use it, and what rights you have. We only collect what we need.
In This Article
What We Collect
We collect data in two ways: automatically through analytics tools, and directly when you contact us or subscribe to our newsletter.
- Analytics data: Pages visited, time on page, device type, and general location region. Collected automatically by Google Analytics 4. This data is anonymised and aggregated.
- Contact form submissions: Your name, email address, and message content. Used only to respond to your enquiry.
- Newsletter subscriptions: Your email address, if you choose to subscribe. Used to send content updates. You can unsubscribe at any time via the link in any email we send.
We do not collect payment information, national identification numbers, or any sensitive personal data.
Cookies
We use cookies for analytics and basic site functionality. The table below lists the types of cookies in use.
| Cookie Type | Source | Purpose | Duration |
|---|---|---|---|
| Analytics | Google Analytics 4 | Track page views, session length, and traffic sources | Up to 2 years |
| Functional | WordPress | Session management for logged-in users (admin only) | Session |
| Security | Cloudflare | Bot detection and DDoS mitigation | Session to 1 year |
| Affiliate tracking | Amazon Associates | Track referral clicks to Amazon product pages | 24 hours |
You can control or block cookies through your browser settings. Blocking analytics cookies will not affect your ability to read any content on this site.
If we add an advertising network (such as Mediavine) in the future, we will update this policy and add a cookie consent tool before that network goes live.
Third-Party Services
The following third-party services process data as part of running this site. Each has its own privacy policy linked below.
- Google Analytics 4: Site usage analytics. Google Privacy Policy.
- Cloudflare: CDN and DNS provider. Processes request data to serve and protect the site. Cloudflare Privacy Policy.
- Amazon Associates: Affiliate programme. When you click an Amazon link from this site, Amazon may set its own cookies. Amazon Privacy Policy.
- ShortPixel: Image optimisation service. Processes uploaded images on our server only; no visitor data is sent to ShortPixel. ShortPixel Privacy Policy.
- WP Mail SMTP / email provider: Used to deliver contact form responses. Message content is not stored beyond what is needed to reply to your enquiry.
Your Rights
You have the right to request access to personal data we hold about you, to ask us to correct it, and to ask us to delete it. To make any of these requests, contact us.
- Access: Ask us what personal data we hold about you.
- Correction: Ask us to fix inaccurate data.
- Deletion: Ask us to delete data we hold about you.
- Opt-out: Unsubscribe from our newsletter at any time via the link in any email, or by contacting us directly.
If you are in the European Economic Area, you have additional rights under GDPR. We process data only where we have a legitimate interest or your explicit consent.
If you are in California, you have rights under CCPA, including the right to know what personal information we collect and the right to request deletion.
Data Retention
- Contact form submissions are kept only as long as needed to respond to your enquiry.
- Analytics data is retained according to Google's default retention settings (14 months).
- Newsletter subscriber data is held until you unsubscribe or request deletion.
Changes to This Policy
We may update this policy when our data practices change. The date at the top of this page reflects the most recent revision. Continued use of the site after an update means you accept the revised policy.
Contact
If you have questions about how we handle your data, reach out via our contact page. We will respond within 48 hours.